One of the best things about search engine optimization is the low cost of entry. Between buying a domain name and signing up for web hosting you can get away with paying around twenty dollars for your first month. But that’s just getting started. There’s a long road between creating a website and seeing it succeed. That’s why there are so many people out there offering tools for you to use. You can spend quite a bit of money on this sort of thing. While some expensive tools are worth the money you can start out small using free tools and upgrade as you see fit.
When it comes to SEO Google is the website on everyone’s mind. It’s the number one search engine in the world with few real competitors in most countries. Luckily they are good about releasing a wide variety of tools, many of which are free.
One of the most important tools offered is PPC services. When you’re working on a site you can only really gauge your success by keeping track of how traffic changes thanks to your efforts. That’s where Google Analytics comes in. It can provide you with a wide range of information about the traffic your site is getting. You need an analytics tool, and you might as well pick Google’s if you are just starting out.
Over the years Google has developed a wide range of programs, some successful and some less successful. Even programs that worked out have changed forms over the years. One such program is Google’s Website Optimizer. It was once a standalone tool, but it is now a part of Google Analytics. We’ve already looked at that tool, but a closer look at what is now called Content Experiments is necessary. This tool allows you to try out different versions of the same page to see which is the most successful. Making a page as productive as possible means trying out a lot of different things and seeing what works and this tool is the perfect thing for that. You can use it to direct users to up to 5 different variations on the same site, and then track which works best. This is essential for anyone who wants to be sure that their site is working as well as it possibly can.
Good keywords are essential when it comes to successful SEO. All your optimization efforts can end up wasted if you didn’t start with a good keyword in mind. There are a lot of tools out there for searching out these words, but one of the best options for beginners is the Google Keyword Tool. With a few clicks you’ll be able to find a whole list of keyword suggestions, along with search volume and competition. You’ll need more information eventually but this is a great place to start.
With these three tools you’ll be putting yourself ahead of a large portion of the competition without spending a dollar. There are even more options available, this article can only scratch the surface of what Google provides. But don’t feel the need to use every tool immediately. If you’re just starting out you need to take the time to master one tool at a time, allowing your strategy to fully develop. That’s the path toward SEO mastery.