A website has truly made it when they introduce a new word into the English language. Twitter has done just that by teaching us the meaning of the word tweet. It’s just another sign of the power of social media websites. Not only are these sites incredibly popular with the general public, more and more search engines are turning to them for content and ranking suggestions. Sites like Google and Bing are taking social media into account along with traditional factors like number of links when deciding how high a site should rank. This means that every SEO professional needs to think about the role social networking sites like Twitter play in their current strategy and how they might be useful going forward. As you target more and more competitive keywords every advantage you can get is extremely important and you never know when a Twitter presence might be the thing to put you over the top.
If you don’t have a Twitter account you should start one today. They are completely free and you should pick a username related to your website or company so that someone else doesn’t get it before you. Even if you don’t have any immediate plans to use it this should be reason enough to start an account. Just like you want to buy up as many relevant URLs as possible you should also get a twitter account whenever you’re looking to establish a new brand or build one that already exists. Just remember that account names have to be relatively short, pick something that people can remember easily. Luckily your account name can be different from the Twitter URL you choose.
Take advantage of the fact that you can promote your website with Twitter. The quickest and easiest way to do this is using the URL field in your profile. If your account does well this makes it easy for people to follow your posts back to the page you want to promote. Just remember that Twitter uses Nofollow links so you won’t see a big boost just by attaching your URL to your account.
If you’re used to more traditional you’ll be glad to know that many of the basics still carry over. Make sure to use your keywords just like you would building other content. They are essential but you don’t want to come off as a spammer. Always try to link to your content. Because of the nofollow attribute you won’t necessarily get a boost but you will be pointing potential users in the right direction while diversifying your link profile.
Many people feel like they can’t get their point across in 140 characters at first. The truth is that this is a good thing. has to be about punchy phrases that quickly capture the imagination. Longer content is important too, but true success comes from mastering both sides of the communication spectrum. Learning to use Twitter is a great way to hone your social media skills. If you have a site like Facebook you can set it up so that when you post on Twitter it automatically goes up on Facebook. That way you can spread the word on two of the most popular sites on the internet at the same time. In no time you’ll be building a social media presence you can be proud of.
If your goal is reaching the top of Google you should plan on waiting a month or two before seeing the sort of results you want, even if even if you’re using the best search engine optimization techniques available. With that said, there is another way. If you’re willing to invest some money then you can go to the top overnight thanks to Google AdWords. The program can work magic but if you want the best possible results you have to know how to play the game. One of the key elements you should work on mastering is AdWords Bidding.
What is AdWords bidding exactly? Put simply it’s the way Google decides who gets available space on the sites that have chosen to display these ads. The key to bidding is finding that sweet spot where you get the biggest return on your investment.
When it comes to bidding the first option available is focused on clicks. This means you’ll be bidding in order to get the most clicks possible. You can choose to manually set your bids or let AdWords do it for you automatically. With the automatic option you can set limits so AdWords doesn’t spend more on ads than you’d like. Conversion based bidding and flexible bidding provide users with even more options. You can go aim for your ideal CPA rate or dig as deep into the available ads as you want. You can even target different page locations so your ads appear in prime website real estate. When looking at all these options you need to remember that there’s no one correct answer, you have to find that for yourself by trying them out.
It can be tempting to just go with the default settings but you need to keep Google’s intentions in mind. While they definitely want to provide a good experience for all their users in the end they’re still a business and will do what they have to in order to maximize their profits. There’s a reason the default settings are what they are, and that’s because those settings earn Google the most money possible. If you want to get the best results by SEO in Singapore you’ll have to go beyond these and start making changes.
Before making any business expenditure you need to take the time to find out just what you can afford. The last thing you want to do is drive your business into the red unnecessarily. If you don’t know how much you can afford on ads then you’re not ready to start bidding.
When it comes to any sort of marketing testing is key, and it’s hard to overstate this point. It’s even more crucial when it comes to internet marketing because the tools are so much more powerful when it comes to testing. Google AdWords is a perfect example of this in action. The more testing you do the better your results will be. Google gives you a wide range of options, take advantage of them carefully and strategically and you’ll reap the rewards. The biggest thing is avoiding complacency, keep shaking things up if you want to make the most out of your advertising budget.
One of the best things about search engine optimization is the low cost of entry. Between buying a domain name and signing up for web hosting you can get away with paying around twenty dollars for your first month. But that’s just getting started. There’s a long road between creating a website and seeing it succeed. That’s why there are so many people out there offering tools for you to use. You can spend quite a bit of money on this sort of thing. While some expensive tools are worth the money you can start out small using free tools and upgrade as you see fit.
When it comes to SEO Google is the website on everyone’s mind. It’s the number one search engine in the world with few real competitors in most countries. Luckily they are good about releasing a wide variety of tools, many of which are free.
One of the most important tools offered is PPC services. When you’re working on a site you can only really gauge your success by keeping track of how traffic changes thanks to your efforts. That’s where Google Analytics comes in. It can provide you with a wide range of information about the traffic your site is getting. You need an analytics tool, and you might as well pick Google’s if you are just starting out.
Over the years Google has developed a wide range of programs, some successful and some less successful. Even programs that worked out have changed forms over the years. One such program is Google’s Website Optimizer. It was once a standalone tool, but it is now a part of Google Analytics. We’ve already looked at that tool, but a closer look at what is now called Content Experiments is necessary. This tool allows you to try out different versions of the same page to see which is the most successful. Making a page as productive as possible means trying out a lot of different things and seeing what works and this tool is the perfect thing for that. You can use it to direct users to up to 5 different variations on the same site, and then track which works best. This is essential for anyone who wants to be sure that their site is working as well as it possibly can.
Good keywords are essential when it comes to successful SEO. All your optimization efforts can end up wasted if you didn’t start with a good keyword in mind. There are a lot of tools out there for searching out these words, but one of the best options for beginners is the Google Keyword Tool. With a few clicks you’ll be able to find a whole list of keyword suggestions, along with search volume and competition. You’ll need more information eventually but this is a great place to start.
With these three tools you’ll be putting yourself ahead of a large portion of the competition without spending a dollar. There are even more options available, this article can only scratch the surface of what Google provides. But don’t feel the need to use every tool immediately. If you’re just starting out you need to take the time to master one tool at a time, allowing your strategy to fully develop. That’s the path toward SEO mastery.