A website has truly made it when they introduce a new word into the English language. Twitter has done just that by teaching us the meaning of the word tweet. It’s just another sign of the power of social media websites. Not only are these sites incredibly popular with the general public, more and more search engines are turning to them for content and ranking suggestions. Sites like Google and Bing are taking social media into account along with traditional factors like number of links when deciding how high a site should rank. This means that every SEO professional needs to think about the role social networking sites like Twitter play in their current strategy and how they might be useful going forward. As you target more and more competitive keywords every advantage you can get is extremely important and you never know when a Twitter presence might be the thing to put you over the top.
If you don’t have a Twitter account you should start one today. They are completely free and you should pick a username related to your website or company so that someone else doesn’t get it before you. Even if you don’t have any immediate plans to use it this should be reason enough to start an account. Just like you want to buy up as many relevant URLs as possible you should also get a twitter account whenever you’re looking to establish a new brand or build one that already exists. Just remember that account names have to be relatively short, pick something that people can remember easily. Luckily your account name can be different from the Twitter URL you choose.
Take advantage of the fact that you can promote your website with Twitter. The quickest and easiest way to do this is using the URL field in your profile. If your account does well this makes it easy for people to follow your posts back to the page you want to promote. Just remember that Twitter uses Nofollow links so you won’t see a big boost just by attaching your URL to your account.
If you’re used to more traditional top SEO company services you’ll be glad to know that many of the basics still carry over. Make sure to use your keywords just like you would building other content. They are essential but you don’t want to come off as a spammer. Always try to link to your content. Because of the nofollow attribute you won’t necessarily get a boost but you will be pointing potential users in the right direction while diversifying your link profile.
Many people feel like they can’t get their point across in 140 characters at first. The truth is that this is a good thing. Web development companies has to be about punchy phrases that quickly capture the imagination. Longer content is important too, but true success comes from mastering both sides of the communication spectrum. Learning to use Twitter is a great way to hone your social media skills. If you have a site like Facebook you can set it up so that when you post on Twitter it automatically goes up on Facebook. That way you can spread the word on two of the most popular sites on the internet at the same time. In no time you’ll be building a social media presence you can be proud of.