If your goal is reaching the top of Google you should plan on waiting a month or two before seeing the sort of results you want, even if even if you’re using the best search engine optimization techniques available. With that said, there is another way. If you’re willing to invest some money then you can go to the top overnight thanks to Google AdWords. The program can work magic but if you want the best possible results you have to know how to play the game. One of the key elements you should work on mastering is AdWords Bidding.
What is AdWords bidding exactly? Put simply it’s the way Google decides who gets available space on the sites that have chosen to display these ads. The key to bidding is finding that sweet spot where you get the biggest return on your investment.
When it comes to bidding the first option available is focused on clicks. This means you’ll be bidding in order to get the most clicks possible. You can choose to manually set your bids or let AdWords do it for you automatically. With the automatic option you can set limits so AdWords doesn’t spend more on ads than you’d like. Conversion based bidding and flexible bidding provide users with even more options. You can go aim for your ideal CPA rate or dig as deep into the available ads as you want. You can even target different page locations so your ads appear in prime website real estate. When looking at all these options you need to remember that there’s no one correct answer, you have to find that for yourself by trying them out.
It can be tempting to just go with the default settings but you need to keep Google’s intentions in mind. While they definitely want to provide a good experience for all their users in the end they’re still a business and will do what they have to in order to maximize their profits. There’s a reason the default settings are what they are, and that’s because those settings earn Google the most money possible. If you want to get the best results by SEO in Singapore you’ll have to go beyond these and start making changes.
Before making any business expenditure you need to take the time to find out just what you can afford. The last thing you want to do is drive your business into the red unnecessarily. If you don’t know how much you can afford on ads then you’re not ready to start bidding.
When it comes to any sort of marketing testing is key, and it’s hard to overstate this point. It’s even more crucial when it comes to internet marketing because the tools are so much more powerful when it comes to testing. Google AdWords is a perfect example of this in action. The more testing you do the better your results will be. Google gives you a wide range of options, take advantage of them carefully and strategically and you’ll reap the rewards. The biggest thing is avoiding complacency, keep shaking things up if you want to make the most out of your advertising budget.